The environmental impact of the globalized fashion industry is massive. The production of synthetic dyes pollutes water sources with its waste chemicals (as well as seriously damaging human health), GM cotton uses up huge amount of precious water in it’s farming and the complicated garment supply chain means that many garments arrive in shops with a very high carbon foorprint.

SO WHAT IS A CARBON FOOTPRINT? A carbon footprint is a measure of the impact our activities have on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, heating and transportation etc. The carbon footprint is a measurement of all greenhouse gases we individually produce and has units of tonnes (or kg) of carbon dioxide equivalent. The fact that after all the processes that go into making your garments, from chemical dying to the thousands of air miles it’s taken to get to you…it is you that contributes to 80% of your garments footprint! The good news is this means that you have all the say! The even better part is that all the things you need to do mean less work for you!

One single T-Shirt uses up to 4kg of CO2 in its lifetime. These few simple steps can save time, money and a little bit of the world!

- Choose a chemical free detergent

- Wash at 30 degrees

- Do not tumble dry (or dry clean)

- Hang dry to avoid ironing